The cookie program Essay Example for Free

The cookie program Essay1. Can you identify examples of decision about each part of the mix that are being made in the cookie program?Yes, the decisions made on the cookie program is the Four Ps. Product what is being sold is the top merchandi babble girl scout cookies (thin mint, do-si-dos, trefoils, samosa, lemon chalet cream, and tagalongs Place the girl scout have to go to places that are in truth populated such as shopping union where there is a lot of people and coin is being spend. Promotions are commercial the Girl Scout organization make. The girls make sings for their table and have sing to attract people attentions. Pricing now the girl scouts are charging $4.00 rather than $3.50 this makes it better because is solid dollar amount and no change. This makes it easier for the girls to keep track of their money and is no change involve.2. How well do you think the Girl Scout cookies succeed in relationship marketing? I feel comparable they are very successful in re lationship marketing. They are very good at customer loyalty because there area lot of people that like their cookies a lot of their customer always wait for the girls scout to start selling cookies. Another factor of relationship marketing is interaction, they are taught to be very polite and say thank you to people even if they dont buy cookies. They are very good at interacting with since they are always asked what the money of the cookies is being utilize for. Long-term engagement is s strategy that directly engages consumers and invites and encourages consumers to continue to buy to a greater extent Girl Scout cookies.3. Do you think the experience of cookie selling, and more generally the lesson you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities so difficult? Yes I feel like the experience of cookie selling and learning about marketing and money management is very beneficial to a girl scout . They let a life lesson and have an early perspective on how to manage money. It also teaches the girls scout how to do marketing which could help them in the prospective with marketing a school car wash or a sport event. They also get to see the actual side of sale because they get to talk to a professional sales trainer Jeff Goldberg that helps them in the future.